important characteristics constituting

In order to answer the first of these questions, the City Perception Survey (CPS), which in its latest edition analysed the global perception of 10n of the world’s major cities (as well as Madrid, these were London, New York, Tokyo, Paris, Singapore, Amsterdam, Berlin, Seoul and Shanghai), enables us to tease apart some of the most important characteristics constituting the Spanish capital’s image. The first thing to highlight in terms of the words most closely associated with Madrid by global public opinion is the strong link that exists with Spain (Figure 1). First, the word ‘Spain’ is the one with which it is most closely related, the word ‘capital’ also being among the 10 most mentioned. Furthermore, generic words such as ‘football’, ‘hot’, ‘bullfighting’ and ‘food’, which could equally refer to the majority of places in Spain, occupy the other สล็อต